One shared route
One mark for connected guides.
A locator-shaped ampersand, a plain-language wordmark, and one detached signal point identify the path from a public name to a verifiable endpoint.
Core mark
Locator ampersand
Wordmark
Lowercase guide
Signal
Detached endpoint
Publisher
1990Company
01
The mark
The mark reads as an ampersand first. The locator remains a quiet second reading.
Its path connects the infrastructure ideas covered by and.guide: a hostname, the route behind it, and the response where configuration becomes observable. The upper loop suggests place without turning the symbol into a literal map pin.
01.1
Locator loop
A restrained reference to a hostname, location, or measurement point.
01.2
Central crossing
The handoff between a name, its route, and the system that answers.
01.3
Lower path
A request path, rollout path, or sequence that can be followed and verified.
01.4
Detached endpoint
The public result: an address, response, certificate, or completed measurement.
02
Primary lockups
Master
Public identity
Symbol only
Compact and square spaces
Domain form
Addresses and legal copy
and.guide
Reverse
Dark backgrounds
03
Ownership
The mark identifies and.guide, not every address beneath it.
The symbol and master lockup are reserved for material published or explicitly approved by and.guide and 1990Company. They indicate editorial and operational ownership, not merely use of the domain.
An independently operated subdomain may display its hostname as plain text. Receiving a hostname does not grant permission to use the mark, master lockup, or other assets from this page.
01
and.guide publication
Master mark permitted.
02
Approved material
Use only the supplied asset.
03
Independent subdomain
Hostname text only.
04
Color
Warm paper, dark ink, and signal orange form the core palette. Yellow and gray support navigation, diagrams, and quiet separation without competing with the mark.
Paper
--color-white
oklch(0.95 0.0187 80.72)
Ink
--color-black
oklch(0.20 0 0)
Signal orange
--color-orange
oklch(0.48 0.14 37.55)
Field yellow
--color-yellow
oklch(0.75 0.1081 64.85)
Soft line
--color-gray
oklch(0.83 0.0018 325.59)
05
Scale
112px
64px
32px
16px
Use the symbol alone when the full lockup would make the wordmark too small to read. Preserve the original aspect ratio and keep clear space around the outer curve.
At 16px and 32px, the endpoint must remain visibly detached from the path. Do not add a border, shadow, or extra detail to compensate for the smaller canvas.
06
Usage rules
Do
- 01 Use the supplied master artwork without redrawing the path.
- 02 Keep the endpoint visibly detached from the path.
- 03 Keep the endpoint in the and.guide signal color.
- 04 Render guide as live text on the web.
- 05 Use light and dark treatments with sufficient contrast.
- 06 Test the symbol independently at 16px and 32px.
Do not
- 01 Replace the symbol with a font ampersand.
- 02 Recolor the path or endpoint outside the approved palette.
- 03 Move, enlarge, or attach the endpoint.
- 04 Insert a literal pin, arrow, speed line, or extra node.
- 05 Stretch, rotate, outline, glow, or apply a gradient.
- 06 Use the mark on an unapproved third-party property.
07
Brand use
Use the name accurately. Request the mark before placing it on third-party material.
Editorial references may typeset and.guide as plain text. Use of the symbol or master lockup requires written approval so the correct artwork, background treatment, and context can be confirmed.
- Reference
- Write “and.guide”
- Keep the lowercase spelling and period.
- Artwork
- Request approved files
- Do not recreate the symbol from this page.
- Endorsement
- Keep ownership clear
- A hostname alone does not imply affiliation.